The Secret Sauce For SaaS Marketing Strategy
Fueled by the technological advancements in the development of cloud-based applications and high internet penetration rates among the population, the software as a service (SaaS) industry is growing rapidly and is poised to see unprecedented growth over the next few years as well. A recent research report on the SaaS market has predicted that the market size for SaaS businesses will grow by USD 60.36 billion in the 2019-23 period with a CAGR of 9.22 percent. While the SaaS is surely going to be an area of rapid growth and expansion in the next few years, the rising competition will need the SaaS businesses to amp up their marketing efforts as they strive to make the most of the growing opportunities. SaaS Marketing differs from traditional marketing Marketing software as a service business model can be a tough nut to crack. The sales cycle in the SaaS industry is typically short. The customers in need of a solution turn to the online resources available to them, take